Relais & Chateaux to Open Maison in New York City
FEBRUARY 12, 2008. Relais & Chateaux, the exclusive collection of 470 of the world's finest hotels and gourmet restaurants in 55 countries, will open Maison des Relais & Chateaux in midtown Manhattan on February 13. This is the organization's third Maison and the first in North America, the flagship opened in Paris in 2002 and the London boutique made its debut in December 2007.
Guests visiting the New York City boutique will be invited to discover Relais & Chateaux through a mini-theatre featuring the Association's story. The Maison will also house a state-of-the-art demonstration kitchen where world-renowned chefs from Relais & Chateaux properties will be featured. A Library of the Five Senses will offer the works of several Grands Chefs Relais & Chateaux including Patrick O'Connell, Jean-Georges Vongerichten, Daniel Boulud, and more. Brochures will be available for each property along with a la carte sample itineraries for guests to research and book travel. Additionally, guests visiting the Maison will be able to purchase gift certificates, redeemable worldwide, and obtain information on spa, fine dining and golf amenities and packages at member properties.
"The opening of the Maison in New York City signals Relais & Chateaux's growing presence as a global association with properties and restaurants located all over the world including North America," said Jaume Tapies, International President of Relais & Chateaux. "The Maison allows us to bring alive the Relais & Chateaux brand in this very important global metropolis and share the unique qualities, character and ideals that define our properties and restaurants."
The organization's New York City boutique launch is part of a dynamic marketing strategy in the 10 major markets of Relais & Chateaux. Following the Maison opening in New York, three new Relais & Chateaux offices are set to open in Switzerland, the Benelux countries and in Singapore in 2008.
Maison des Relais & Chateaux in New York City is located at 10 East 53rd Street (off Fifth Avenue) and welcomes the public Monday-Friday between 9:00 a.m. and 7:00 p.m. and Saturday from 9:00 a.m. to 5:00 p.m. To contact the Maison des Relais & Chateaux, call 212-319-4880. In addition to being available in the Maisons, gift certificates are also available for purchase online or by calling 877-334-6464.
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