Softbrands Releases Interface to Synxis’ Redx
JUNE 14, 2007. SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced that it has released a two-way interface to the SynXis RedX Distribution Management System OTA 5.1.0, successfully connecting the SoftBrands Epitome property management system (PMS) to SynXis' premier distribution service.
"The hospitality industry is not only focused on providing customers with access and control over the booking preferences but also on seamlessly integrating the suppliers, distribution channels and providers to better manage business," said, Scott Alvis, president and general manager of SynXis.
The RedX two-way interface allows for the delivery of reservations from the RedX booking channels to the Epitome PMS, but also delivers guest profile information and the ability to manage rates, availability and restrictions from the PMS, which means better control and better business. SynXis provides reservation delivery from all 4 GDSs (Sabre, Galilleo, Amadeus and Worldspan), online travel sites (such as Travelocity, Priceline.com and Orbitz) and hotel websites with the RedX booking engine.
"Providing robust connectivity to SynXis RedX is another example of SoftBrands' commitment to providing its customers with a full range of distribution solutions," said Steve Van Tassel, senior. vice president and general manager of SoftBrands Hospitality. "By partnering more closely with SynXis, we can offer our mutual customers better support and an improved ability to maximize both occupancy and rates."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
