Softscribe Spins Off Keyword Research and Website Optimization
Hoteliers can increase online bookings
ATLANTA, GA, June 6, 2007. Softscribe(R) Inc., a technology public relations firm focused on driving sales for companies in vertical markets, today announced it will offer keyword research and website optimization services to hotel operators and other companies as standalone products. The firm's signature phrase research and WebScribe(R) website optimization services were previously available only to retainer clients.
"Two events triggered our decision to offer KeywordCapital and WebScribe as standalone services to hotel operators and other companies in our vertical markets," said Softscribe President Michael Squires. "We added additional best-in-class talent to oversee our online marketing, search engine optimization and keyword research services, and we experienced a sharp increase in demand from clients and prospects for help with Web visibility."
Squires explained further, "To generate increased leads from the Internet, hotel operators and other companies must optimize for two key audiences: users and search engines. Fresh content, link building campaigns and keywords are the biggest attractors for search engines." Squires also said the optimization process exponentially increases the value of a company's existing investment in marketing writing and messaging.
KeywordCapital's deliverable includes 100 optimized keyword phrases specific for each hotel operator or other client. After an analysis of each client's site and upon request, Softscribe also delivers WebScribe, which includes the appropriate number of optimized gateway - or high value entry - pages with optimized keywords in URLs, title tags, meta descriptions, meta keywords and in-page text.
Clients JDA(R) Software Group, Inc. (Nasdaq:JDAS) and Aptech Computer Systems, Inc. deployed Softscribe's expanded KeywordCapital and WebScribe products in 1Q and 2Q'07, respectively.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
