Kerzner's Resorts Appoints VP Leisure Sales & Marketing
PARADISE ISLAND, Bahamas, May 29, 2007. Kerzner International Resorts, Inc. has promoted Franz Buchhalter to Vice President of Leisure Sales & Marketing for Atlantis, Paradise Island, The Cove Atlantis, and Harborside at Atlantis. Previously, Buchhalter was Executive Director of Leisure Sales & Marketing for the multi-brand luxury resorts in The Bahamas, and has been with Kerzner International since May 1998.
"We are thrilled to announce Franz Buchhalter's promotion," said Jamie Bruce, Senior Vice President, Sales and Revenue Management, Kerzner International. "Franz has been instrumental in the positioning of our brands as leaders in the luxury resort space through strategic marketing initiatives and sales plans. He has transformed Atlantis and most recently, The Cove Atlantis, into a leading beach destination."
As Executive Director of Leisure Sales & Marketing, Buchhalter developed and implemented a comprehensive leisure sales strategy for the opening of The Cove Atlantis, the pre-opening of the Royal Towers at Atlantis, Paradise Island and the launch of the Leading Hotels of the World affiliate One&Only Ocean Club. Through negotiations with major domestic and international tour operators, Buchhalter garnered marketing support for The Cove Atlantis and AQUAVENTURE, an unprecedented 63-acre waterscape.
Buchhalter's extensive sales and marketing background includes positions at Mears Transportation Group in Florida, Walt Disney World and Hyatt Hotels & Resorts. During his seven-year tenure in International Sales with Hyatt Regency Miami, the hotel's international market significantly increased. Buchhalter possesses more than 20 years of management experience in Latin America, Europe, Japan and the United States.
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