Villa Group Names Corporate Director S&M
Alejandro De La Garza New Corporate Director of Sales and Marketing
SAN DIEGO, CA, February 6, 2008. Villa Group Resorts (www.VillaGroupResorts.com) has announced the appointment of Alejandro De La Garza as Corporate Director of Sales and Marketing for its Mexico resort properties in Puerto Vallarta, Nuevo Vallarta, Cabo San Lucas and Sierra Madre.
Based in San Diego, De La Garza will be responsible for Villa Group Resorts' sales and marketing activities, and will oversee all departments and personnel involved in sales and marketing for the company. In addition, he will provide leadership in the day-to-day operations of the sales and marketing department, while focusing on the company's strategic goals.
In his new position, De La Garza will report to Fernando Gonzalez, one of the owners of Villa Group Resorts. He will work on a daily basis with Ricardo Orozco and Carlos Aquino, Corporate Directors of Villa Group Resorts in Cabo San Lucas and Vallarta respectively.
"We are pleased to welcome Alejandro to Villa Group Resorts and are pleased that his impressive background in sales and marketing will be a significant advantage for our company," remarked Orozco. "Villa Group Resorts is confident that Alejandro's experience will play a major role at this time of substantial growth, especially as we gear up for the opening of Villa La Estancia Nuevo Vallarta and expansion to both Cancun and Loreto," added Aquino.
De La Garza holds a degree in Business Administration specializing in Marketing from the Universidad Iberoamericana in Mexico City. Most recently, he served as Regional Director of Sales and Marketing for Sol Melia Hotels & Resorts' ME Cabo and Melia Cabo Real Hotel in Cabo San Lucas. Prior to that, he was Managing Director for Viajes Interlineales, a tour operator for the interline segment based in Cancun.
De La Garza is pleased to take on such a key role with one of Mexico's most admired privately held resort and real estate companies. "I look forward to working with Villa Group Resorts as it expands beyond Cabo and Vallarta to Cancun and Loreto," he noted. "In my 25 years with the hospitality industry, I have been directly involved with launching and promoting properties throughout Mexico. It will be nice to put my experience to work for such an exciting company during one of its major periods of expansion."
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