Men's Journal Top Sponsor with ATTA

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. October 14, 2008

SEATTLE, WA, February 26, 2008. Adventure lifestyle magazine Men's Journal today initiated a new top level of sponsorship with the Adventure Travel Trade Association (ATTA), a global trade group representing the adventure travel community and nearly 500 corporate members in 44 countries. ExOfficio travel clothing and Gore-Tex brands also join Men's Journal at this level.

Under an integrated fee- and services-based partner agreement, the men's adventure lifestyle magazine became a 'Major Sponsor' of the Adventure Travel Trade Association and its 2008 Adventure Travel World Summit (ATWS) trade-only conferences in South America and Europe. Throughout the term of the 2008 sponsorship, Men's Journal will be recognized as the sole print media partner at the ATTA's 'Major Sponsor' level. In addition to exposure in ATTA events and its digital properties (www.adventuretravel.biz, www.adventuretravelworldsummit.com, and www.Adventure.Travel) the magazine will gain visibility within the trade group's multiple trade and consumer research and outreach initiatives slated for 2008.

"Adventure travel is at the core of the Men's Journal brand," said Men's Journal Publisher Will Schenck. "Our partnership with ATTA, the leading organization committed to the growth of the adventure travel market, will allow us to further service our advertisers and readers with relevant, exciting, in-depth information and programs."

In addition to financial support, the ATTA receives from Men's Journal print and digital advertising opportunities to promote the ATTA's online consumer initiative www.Adventure.Travel. The ATTA also will be visibly recognized as a sponsor of the magazine and will be able to offer to its membership significantly discounted print and digital advertising rates within the men's title.

Collaborative efforts between the ATTA and Men's Journal also are expected to result in joint consumer-oriented promotional programs between the two entities and with third-party partners. Additional agreement specifics were not disclosed.

"Strengthening media partnerships remains a top priority because it brings direct, immediate and compelling benefits to our members," said ATTA President Shannon Stowell. "The addition of Men's Journal brings to our members new opportunities to reach a high-value, high-volume readership which tends to lean forward in life and is open to the very products and services our industry delivers."

Men's Journal joins the growing stable of ATTA media relationships which includes National Geographic Adventure, Archaeology, Modern Traveler, the U.K.'s The Travel Magazine , and Australia's TNT. ATTA's media partners provide its membership, comprised primarily of tour operators, tourism boards and adventure travel agents, with affordable, new and innovative opportunities to reach print and digital circulations in the tens of millions.

Men's Journal is the preeminent men's adventure life magazine. Comprised of editorial on travel, health and fitness, style and fashion, and cutting edge gear and technology, Men's Journal reaches active, affluent, and accomplished men that believe that life is worth living to its fullest. The magazine is a division of Wenner Media, publisher of Men's Journal, Rolling Stone, and Us Weekly.

Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and sustainably growing the adventure travel market. ATTA Members include tour operators, destination marketing organizations, tourism boards, travel agents/agencies, guides, lodges/resorts/attractions, media, and service providers. Host of the Adventure Travel World Summit events, the ATTA provides professional support, development, education, research, marketing, career building, networking and cost-saving resources to its members.