Hacienda Tres R'ios Opening in Cancun

First of Five Resorts in an Ecological Park

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. October 14, 2008

RIVIERA MAYA, Mexico, March 3, 2008. Nestled in the heart of the Riviera Maya, Tres R'ios, a 326-acre luxury eco-friendly resort, today announced that Hacienda Tres R'ios will begin welcoming guests for the first time on July 2.

Hacienda Tres R'ios has 273 suites ranging from 645 up to 2,063 square feet with breathtaking views of the sea, fresh water canals, or lush tropical gardens. Each suite makes extensive use of local materials including furniture constructed from local cedar and Mexican marble floors. The suites feature 300-count Egyptian cotton linens, living areas with sofa beds, a pillow menu, terrace or private balcony, flat-screen satellite TVs, air conditioning, and Internet access. The suites are designed to be environmentally-friendly with low-flow water devices, automatic air conditioning and lighting controls, energy efficient appliances, and linens washed upon request.

Hacienda Tres R'ios offers an Endless Luxury All-Inclusive Plan that includes unlimited meals, snacks, and drinks in any of the properties' seven, a patisserie, seven bars and through 24-hour room service. To ensure that you never have to leave the resort for culinary variety, the property boasts fine Mexican, Italian, Asian fusion, seafood and international cuisine, along with two poolside snack bars/delis and a brick-oven pizzeria.

Outside the plush suites, the natural environment unfolds amidst 326 acres of rivers, an estuary, ten cenotes (fresh water springs) and a private one-mile stretch of sandy white beach. Whether visiting Hacienda Tres R'ios on a family vacation, honeymoon or girls weekend, there is something for everyone. With two pools, a private Yacht club, equestrian activities, day camp for kids and teens, a premium spa featuring Thalasso Bath and the unique Temazcal Bath experience, guided eco-park tours, snorkeling, a 500-seat ballroom and two rivers for swimming and kayaking - Hacienda Tres R'ios offers activities that appeal to every traveler's idea of the ultimate vacation.

Hacienda Tres R'ios is situated within the Tres R'ios Nature Park, a popular eco-tourism destination for local visitors for more than seven years. That park is now a unique private reserve offering Hacienda Tres R'ios guests with the opportunity to experience activities and education in a pristine environment. Before construction began, the location was carefully chosen to create the least environmental impact. The construction process was rigorously managed to ensure the surrounding area was left better off than before work began. Building took place off-site with on-site assembly only, ensuring low noise, dust and debris. The buildings themselves sit off the ground on pilings to ensure natural water flow supporting the local fish and aquatic bird communities and the team of botanists has now reforested 107,000 square feet of hurricane-damaged mangrove forest. One hundred and fifty acres or nearly half of the total area has been designated a reserve with limited development to ensure the balance of human enjoyment and natural resources.

Hacienda Tres R'ios is working to form partnerships with local and international organizations to further support the unique communities and culture of the region. Hacienda Tres R'ios will offer guests total immersion excursions to traditional Mayan communities and cultural sites where guests will have the opportunity to participate in local Mayan customs, tour world heritage sites and experience adventure activities such as cave rappelling, ocean kayaking and visiting local monkey preserves.

Hacienda Tres R'ios is located 20 minutes south of Canc'un International Airport and just north of Playa del Carmen. For more information please visit www.haciendatresrios.com.

About Tres R'ios

Located just south of Canc'un, Tres R'ios is an exclusive eco-friendly retreat in the heart of the Riviera Maya. Located on 326 pristine acres of jungle, mangrove forest and coastal dunes, Tres R'ios is home to three natural rivers, an estuary, 10 cenotes (freshwater springs) and a one-mile stretch of sandy white beach. When completed, the Tres R'ios master plan will include five hotels with more than 1,700 suites, full- and part-time residences, a world-class marina and yacht club, an equestrian center, a premium spa, beach club, convention center, an estuary and nature park complete with a visitor center, Mayan cultural center, estuary bird sanctuary and botanical garden. Tres R'ios brings unique activities and Mexican tradition to travelers, sharing honor and warmth with visitors who are welcome as more than guests; they're family.

Dedicated to Sustainable Development

Tres R'ios is a place of exceptional beauty guarded by rigorous environmental standards and committed to the sustainability of natural and cultural resources. In construction and operations, Tres R'ios applies only necessary infrastructure to facilitate sustainable development with stringent monitoring of environmental impact. Approximately 150 acres or nearly half of the 326 acre lot will be maintained as a reserve with little-to-no development to ensure the perfect balance of human enjoyment while protecting the greatest natural resources.