Red Roof Partners with SoftBrands
Major Technology Upgrade Will Deploy Full Range of Solutions Across 326 Properties
MINNEAPOLIS, MI, May 12, 2008. SoftBrands, Inc. (Amex: SBN), a global supplier of enterprise application software, today announced it has entered into a multi-phase project with Red Roof Inns, Inc. to supply a full suite of hospitality technology products and services to the U.S.-based hotel brand. Red Roof (RRI), headquartered in Columbus Ohio, has nearly 350 properties and is known for value, consistency and excellent service. The project includes central reservation, customer relationship management, business intelligence and property management solutions.
"Our vision for IT at Red Roof is to build an infrastructure that provides deep insight into the performance of our business and to enable us to quickly act on that knowledge. The integrated SoftBrands' solutions allow us to maximize operating efficiencies by centralizing the systems while still allowing for local control at the properties," said Jeff Linden, senior vice president of IT and chief information officer, Red Roof.
"We are very pleased to be selected by Red Roof for this important project," said Steve VanTassel, senior vice president and general manager, Hospitality, SoftBrands. "Red Roof was looking for a partner to jointly create and deploy technology that will differentiate them from other hotel groups, and SoftBrands was able to offer the flexibility Red Roof required. We are looking forward to a long and mutually beneficial partnership with Red Roof."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
