Wynn Las Vegas Implements Rainmaker revolutionSM
Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort
ATLANTA, GA, June 9, 2008. The Rainmaker Group, the world leader in automated revenue management software and services to the gaming hospitality and multifamily housing industries for total customer profitability, announced that the Wynn Las Vegas Resort and Country Club implemented Rainmaker's revolutionSM Product Suite to maximize total customer profitability for its 2,716-room AAA 5-Diamond property. Wynn Las Vegas will also implement revolution for its new 2,034-room Encore resort scheduled to open this winter.
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"Wynn Las Vegas believes strongly in revenue management," said Andrew Pascal, president of Wynn Las Vegas LLC. "We recognize the importance of optimizing the total customer value for all of Wynn's properties, and The Rainmaker Group was clearly the best choice to support us with our efforts. Their solutions are extremely effective at boosting revenue for clients." The Rainmaker revolution Product Suite uses advanced mathematical modeling processes to forecast demand and maximize revenue for gaming properties and hotel groups.
Tammy Farley, principal of The Rainmaker Group, said, "Wynn Las Vegas chose Rainmaker's revolution Suite because of its ability to revenue-manage total customer value, not just room revenue. Wynn is using revolution version 1.5, our latest and most effective revenue optimization solution. Our new version enables Wynn to apply different forecasting models for promoted and non-promoted demand, as well as dynamic seasonality pooling calculations, and other features that will add to Wynn's bottom line."
The revolution Product Suite is an enterprise Revenue Management system for chains and hotel groups that enables casino properties to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value. This helps hotels secure the most profitable mix of business, while ensuring there is space availability for a client's best customers.
The revolution revenue optimization suite is installed by the largest and most successful casino hotels in the world. Rainmaker clients include:
Trump Entertainment Resorts
Kerzner International
Boyd Gaming
MGM MIRAGE
Harrah's Entertainment and others.
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