Avalon Report Partners with EZYield.com
Synergistic new partnership allows EZYield.com users to monitor Web 2.0 sites and track online Consu
SAN DIEGO, CA / ORLANDO, FL, June 13, 2008. Avalon Report Corporation, a leading provider of Web 2.0 monitoring solutions, and EZYield.com, today announced they have entered into a partnership to offer EZYield.com's extensive hotel portfolio the ability to monitor influential Web 2.0 sites. The agreement designates EZYield.com as an Authorized Reseller of the Avalon BUZZ Report(c), enabling EZYield.com to offer established and prospective customers an easy to use, intuitive reporting method of tracking influential virtual guest comments, ratings and shared visual content with a click of the mouse.
"With 60% of consumers considering Customer Generated Content (CGC) before making travel plans, rate management is rapidly evolving into value management," states Ed St. Onge, President of EZYield.com. "The Avalon BUZZ Report offers an exciting opportunity by expanding our suite of services with a leading Web 2.0 product. As the industry's awareness of CGC matures, hospitality companies will turn to proven leaders to meet their changing needs. The established expertise of EZYield.com puts us in a unique position to offer the leading Web 2.0 auditing report, The Avalon BUZZ Report. The new partnership makes EZ Yield an even more relevant partner in maneuvering the changing landscape of hotel rate-value management."
The need to monitor the ever-growing trend of online comments is obvious. The on-demand Avalon BUZZ Report(c) is designed to help hotels take a proactive approach to guarding their online reputation, and deploy the most proven perception management service in the industry.
"There is a keen philosophical synergy between our companies," says Maureen Dime, President of Avalon Report. "Like EZYield.com, we are energized by change in the hotel industry, not fearful of it. We share a common dedication to helping hoteliers understand and master those changes. The partnership with EZ Yield allows the Avalon BUZZ Report to have a measurable market penetration within an impressive client portfolio and furthers services to help conquer the 'tidal wave of whispers' that is becoming the new comment card for hotel operators everywhere."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
