Rebranded Premier Hotel Opens in Times Square
NEW YORK, NY, July 1, 2008. New York City's most renowned intersection now boasts an enticing "new" hotel bringing modern luxury to Times Square. The Premier Hotel, formerly known as The Premier at Millennium Broadway, has re-launched with new design touches, new guest services, and a dedicated Women Travelers Floor, bringing stylish accommodations and sophistication to Midtown Manhattan.
The hotel, located at 133 West 44th Street, has actually been a fixture in Times Square since 1998, when it was launched as the fashionable extension of the Millennium Broadway. Now, following a repositioning, The Premier Hotel is standing alone as a selective setting in one of the most distinctive districts of New York. Guests will find convenience to a world of diversions stretching up and down Times Square and beyond, from upscale shopping and dining to the world's most renowned theatres and the heaviest-hitting New York media and entertainment outlets.
"We're excited to launch The Premier Hotel on its own and offer an upscale hospitality experience in the heart of Midtown," said Patrick Davidson, Hotel Manager. "In a location teeming with high-volume properties, The Premier Hotel offers an intimate and personalized experience to business and leisure travelers who are looking for a sanctuary with all the benefits of being in the center of the city."
WOMEN TRAVELERS FLOOR
Among The Premier Hotel's most distinctive offerings is a new Women Travelers Floor designed to provide female travelers with peace of mind and myriad of comforts to unwind and uplift. Accessible only with elevator key-card access, the seven-room Women Travelers Floor will feature thoughtful amenities including yoga mats; plush robes and slippers; a lighted make-up mirror, wash mitts and bath salts in bathrooms; and women's magazines in guest rooms. The Premier Hotel is also creating a room service menu of spa-like offerings, and is well on its way to establishing partnerships with area spas to provide top-of-the-line treatments and services in the privacy of Women Travelers Floor guestrooms.
THE "PREMIER TOUCH" SIGNATURE SERVICES
Guests of The Premier Hotel can look forward to new signature services that are a cut above and bring added convenience to business and leisure travelers alike. Upon arrival, guests will enjoy complimentary overnight dry cleaning and pressing of one item, as well as a seamless and personalized check-in process thanks to pre-registration services that also let them customize their stay. The hotel has also instituted a new service whereby upon making a reservation, guests will receive an e-mail from the hotel's concierge asking for any special requests, such as dinner reservations, theater tickets, or even a personal shopper for their stay, or special in-room amenity requests. Nightly turndown will feature pillow-top treats inspired by relaxation and updated on a regular basis. And in the city that never sleeps, the hotel also offers 24-hour concierge service as well as a choice of newspapers delivered to guest rooms each morning.
THE LOUNGE
The Lounge on the hotel's mezzanine level has not only been expanded, but now features new design touches in a modern, Art Deco-inspired concept. For example, large silver-leaf mirrors and Art Deco-styled tabletop sculptures lend a distinctly sophisticated ambience to the gathering place accessible only to hotel guests. A 32-inch flat screen television supplies relaxing diversion.
In the morning, The Lounge offers a calm and comfortable place to start the day, with a healthful and plentiful buffet-style breakfast. In the evening, The Lounge transforms into a hip and lively setting, with dramatic lighting and music, and complimentary cocktails and crudit'es, such as Beef Wellington, Black & White Sesame Chicken with Sweet Chili Sauce and Lobster Thermidor.
Rates at The Premier Hotel start at $329. For more information or to make reservations, please call 212-789-7670 or visit www.thepremierhotel.com.
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