STR Provides InnLink CRS Customers with STAR Report
JULY 23, 2008. STR will provide InnLink customers who submit consumed data with a STAR Report. The STAR Report compares a hotel's occupancy, ADR and revPAR numbers against aggregate figures from the local market and a competitive set of the hotel's choosing. The complementary Lodging Survey is also made available to all InnLink hotels.
STAR Reports provide a hotel with the competitive intelligence to make the right marketplace decisions. Dennis Cummings, Director of Revenue Management, Settle Inn, GuestHouse Int'l and Shoney's Inn explains, "We use STR Reports daily in the Revenue Management department to determine where our properties are in the marketplace and what adjustments they need to make. Our goal is to raise the STR Indexes to ensure we get more than our fair share of the business."
InnLink has an extensive base of properties across the US that do not report data for STR. InnLink will assist STR with gathering additional independent and chain property reporting from their customers.
InnLink Central Reservation Service and STR, both leaders in their respective areas of the hospitality industry, are also neighbors located just blocks from each other in Hendersonville, TN.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
