Kimpton Hotels Signs with IDeaS

IDeaS Expertise in Centralized Control and Channel Management Serve the Hotel Group's Business Proce

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. October 14, 2008

SAN FRANCISCO, CA, October 10, 2005. IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies has announced that Kimpton Hotels has signed with IDeaS Revenue Optimization. The product is being initially rolled out to 3 of its 39 hotels. Those hotels are, The Sir Francis Drake Hotel in SanFrancisco, the Hotel Monaco in Chicago and the Hotel Monaco in Denver.

IDeaS is a strong fit for the Kimpton group, which takes pride in maintaining its competitive edge through strong regional revenue management, and therefore desires to equip their regional managers with effective tools to centrally manage their channels and control their respective clusters of hotels.

"I had been interested in IDeaS for several years and had been impressed by their success. Now that IDeaS offers an ASP solution, it has become an even better fit with our organizational structure and the distribution of our estate with clusters of small properties in various markets,"said Jimmy Suh, Vice President Revenue Management and Distribution for Kimpton. "Additionally the product's ability to be centrally deployed with our Pegasus Central Reservation System made IDeaS the logical choice for us."

"Kimpton has long been recognized for their innovation in how they develop and run their collection of distinctly unique hotels, said Bernard Ellis, Managing Director, Americas for IDeaS. "In working together, we found that our web-native, modular technology was well-matched for Kimpton's diverse estate of properties, allowing each implementation to be tailored and deployed as if it were a custom application, while still allowing a consistent yield strategy for all hotels."

While Kimpton is using the complete IDeaS suite, two IDeaS modules are of specific relevance for them:

IDeaS Centralized Control Module

IDeaS Centralized Control Module was specifically designed to address the unique needs of the multi-property environment allowing the hotelier to see their data across multiple properties in a clear, accurate and timely manner.

IDeaS Multi-Property View:

Delivers a clear view of data across all the properties in the estate, which can then be combined in an unlimited number of user defined consolidated views.

Cluster Yielding:

Hotels can be grouped according to the business needs of the operation with user-defined flexibility. Regardless if the hotel tracks by geography (region, city), hotel type, ownership, or a customized method, any combination of hotel properties can be included to optimize demand and increase revenue and profitability.

Consolidated Reporting:

A spectrum of reports are included to deliver a clear view of data across multiple properties. These reports are tunable to support the revenue management culture and systems already in place at the hotel.

IDeaS Pricing and Channel Management Module

Specifically designed to assist hoteliers maintain consistent yield management across their channels while managing the outside influences that continue to wreak havoc on their business strategy, IDeaS is a single source that consolidates information about the hotel with a view to the future including competitive intelligence and an assessment of all the distribution channels.

For many hoteliers, channel management has become a hugely complex problem. IDeaS has approached this growing challenge with a range of sophisticated yet easy-to-use tools.

Competitive Rate Shopper Integration:

For hoteliers that use a competitive rate shopper IDeaS assists the hotel in understanding what prices their competitors are charging via various distribution channels. IDeaS then takes it several steps further by providing decision optimization based on the inclusion of competitive rate shopper data to enhance the pricing decisions for the unqualified potential guest.

IDeaS Rate Distribution:

For automatic distribution of the Best Available Rate through various distribution channels via the most widely used Rate Channel Managers, Central Reservation Systems, and Property Management Systems.