The Blue Resort Opens

. October 14, 2008

OCTOBER 2, 2008. A new type of retreat is launched in Miami with the soft opening of The Blue - a fresh pristine240-suite resort situated in the heart of Doral surrounded by palm-speckled greens, oaks and lakes. Thenew property is an engaging unspoiled haven, encompassing 15 acres while presenting an urbanescape. Now through Dec. 20, guests enjoy the "Sneak-A-Peek" rate of $189* per night. Hosting vibrantfeatures that beckon discovery, The Blue is an upscale resort boasting contemporary spacious eleganceamong world-class golf for discerning business and leisure travelers.

"We are delighted to open the city of Doral's first luxury resort offering," says General Manager Stephenvan Hemert. "The Blue is designed to provide a high-end experience of service and product to businesstravelers that frequent Doral and leisure travelers visiting for golf and other Miami offerings."The resort's 240 suites include one-bedroom Golf View Suites, one-bedroom/two-bathroom Deluxe GolfView Suites and three-bedroom Golf View Villas, each with lavish space and all of the comforts of home,but in a refined resort setting. The Blue is surrounded by greens of 144 holes of golf and South Floridanature while adjacent to championship golf in the city of Doral. Each of the suites offer spectacular viewsof stunning fairways and are tastefully and sensitively furnished with custom created pieces from Italy.

The property is designed to engage in a modern transitional style with comfort and quality as leadingaspects of the design plan. The wood species used throughout the interiors are Wenge and Dark Oakveneer with accents in Zebrawood. The color palette of the accommodations includes warm tones oftaupe, cappuccino and hues of blue. Made-to-order carpeting, European flooring, Italian kitchens andbuilt in closets complete the interior amenities of each suite. The veranda furniture, made from teak andstainless steel, is tailor made in Germany. Merging seamlessly with gracious charm in South Floridamodernity and coupled with unexpected personal touches of opulent design and comfort, The Bluepresents immaculate detailing and service.

All resort guests enjoy spacious suites ranging from 705 square feet to over 2,000 square-feet in size. Eachboast fully-equipped kitchens, oversized private verandas and marble-tiled five-fixture bathrooms withrain shower and stand-alone Jacuzzi bathtub accompanied with a flat screen television. The roomamenities include plush terry robes, 42" flat panel high-definition LCD televisions, in-room coffee/teamakers, wireless internet access, sound systems with DVD players and iPOD docking stations.Opening completely by end of the year, the culinary shell at The Blue is an odyssey of unique diningexperiences that are pure and innovative. 5300 Chop House, the signature restaurant of The Blue,presents Miami with soon-to-be one of the most acclaimed lunch options and fine dining dinner choices.

With farmed fresh meats and organically grown produce, 5300 Chop House offers local gourmet entreesseasoned-to-perfection. Available in October, the Poolside Bar & Grill provides a more casual experiencewith gourmet burgers and light organic salads and the option to dine al fresco. 24-hour room servicetreats guests to samplings of 5300 Chop House specials.

Spa Azul rejuvenates guests with orange blossom-inspired treatments based on the seasons, created froman assortment of natural products. By year's end, the offering will include poolside and in-room massage,pedicure and manicure treatments and facials along with a high-tech fitness center.

The world-renowned Jim McLean Golf School presents guests of The Blue with preferred packages andrates of professional golf instruction. A short distance away, some of the most acclaimed shoppingamong high-end designer boutiques is available. With personalized concierge service and Olympic-sizedswimming pool, guests retreat comfortably to The Blue in sophisticated, smart elegance while beingfurnished with a plethora of activities.

Downtown Doral houses more than 8,500 corporations within a 10-mile radius. Business travelers' needsare expediently handled by the resort's professional business concierge and bi-lingual guest services.Intimate meeting space featuring naturally-lit vistas of South Florida nature is offered and customized bystaff event specialists.

Only minutes from Miami International Airport, The Blue is an urban escape. For additional details aboutThe Blue, please call toll free (877) 748-BLUE (2583) or visit the Web site at www.theblue.com.* Based upon availability. Rate is not inclusive of taxes.

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