3 Palms Brand Adding New Properties
OCTOBER 8, 2008. The popularity of the new "3 Palms" brand for upscale independent and condo-hotel properties continues to grow with signed agreements that will add two properties to its portfolio.
The two hotels are a 76-room new construction in Dothan, Alabama, which is expected to open in September of 2009 and a 60-room conversion in Madison, Indiana, which is expected to open in November of 2008.
"Our upscale lodging system is moving ahead in a positive manner as word-of-mouth recommendations are spreading within both the hotel and time-share industries," said Doug Collins, chairman and CEO of Atlanta-based America's Best Franchising Incorporated, which also operates two of the country's leading upper economy hotel brands - America's Best Inns & Suites and Country Hearth Inns & Suites.
"Our delivered reservations have exceeded expectations - and properties joining 3 Palms especially like the flexibility of using either the 3 Palms name or retaining their current name and adding a tagline that describes the property as a 3 Palms hotel."
Announced in March, the 3 Palms brand is a group of established upscale independent and condo-hotel properties which are located primarily in resort destinations and are rated three-diamond AAA or higher. Currently, four properties are open in central Florida.
Benefits of the 3 Palms brand for owners include sophisticated internet marketing services, aggressive brand support, and a simple, affordable fee structure of $25 per unit per month plus 7% of gross reservation revenues delivered.
Benefits of the brand for travelers include attractive rates for dependable accommodations at full-service resort destinations which feature modern amenities and luxurious furnishings.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
