Market Metrix Selected by Cherokee Nation Casinos to Measure Employee Satisfaction

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. October 22, 2008

SAN RAFAEL, CA, October 15, 2008. Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, announced today that Cherokee Nation Enterprises (CNE), LLC, the retail, gaming, entertainment and hospitality segment of the Cherokee Nation has selected Market Metrix to conduct employee engagement surveys and deliver online results for employee development and service improvement.

Employee MetrixTM is enabling CNE to survey all employees across seven casino operations. The results provide managers with tools to isolate and improve problem areas, create an engaged workforce and reduce employee turnover.

"We chose Market Metrix for its online reporting systems, including action planning tools located in one central place, which makes it easy for me to measure progress across our seven casino operations," said Sharon Fagan, manager of leadership development and education for CNE. "Our employee engagement results tie to both customer satisfaction and operational metrics, like employee turnover, which makes it easy to hone in on specific issues that will have the greatest impact."

Market Metrix has long been a leader across the hospitality industry, but has specific experience with Native American-gaming operations, having served many Native American governments. "We have a strong presence in the casino market because our products are well suited to multiple service offerings and first-rate gaming operations. We have a track-record in this space and we know how to facilitate actionable information from transient day-trippers and loyal gamers alike," said Robert Honeycutt, CEO of Market Metrix. "Employee MetrixTM is arming CNE decision makers with fact-based insights into what makes an engaged workforce that, in turn, creates loyal customers."

About Cherokee Nation Enterprises

Cherokee Nation Enterprises is the retail, gaming, entertainment and hospitality segment of Cherokee Nation. One-hundred percent of CNE's profit benefits Cherokee citizens through job creation and government services, such as health, education, community services and housing programs. CNE operates casinos in Catoosa, Roland, West Siloam Springs, Fort Gibson and Tahlequah, as well as two Cherokee Outpost convenience stores, seven Cherokee retail tobacco shops, two gift shops and two golf courses. The company also owns and operates Will Rogers Downs, a 236-acre horse racetrack just east of Claremore. The company employs more than 3,200 people throughout northeastern Oklahoma.

About Market Metrix

Market Metrix helps hospitality companies around the world foster loyal customers and engaged employees. Based on award-winning research and breakthrough concepts, our products deliver instant survey results, analysis and management tools for increasing revenue and reducing staff turnover. Our benchmarking database, MMHI, is the most comprehensive, independent comparison of consumer brand satisfaction in the industry. Our annual MMHI Awards are coveted by lodging and travel enterprises around the world. With clients that include more than 120 brands across 70 countries, Market Metrix has been helping leading hospitality companies turn feedback into performance since 1996. For more information, visit www.marketmetrix.com.