Utell and Rate Tiger Team to Make Hotels More Competitive

New Market Insight Suite Competitive Intelligence Tool Offers Rate Benchmarking and Channel Manageme

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. October 27, 2008

LONDON, UK / COLONIA, NJ, October 27, 2008. Rate Tiger, a leading provider of online hotel distribution management tools has joined forces with Utell Hotels & Resorts, the world's largest hotel representation service, to introduce Market Insight. The new suite of business intelligence tools will help Utell's member hotels compete on a global level, offering more options for distribution, benchmarking, inventory and rate management.

The Market Insight suite will include MarketCompare, a comprehensive tool for hotels to benchmark rates against direct competitors; MarketUpdate, an application that allows hotels to update rates, availability and restrictions across multiple channels through one interface; and MarketManage, an enhanced combination of MarketCompare and MarketUpdate. The Market Insight components will help hotels remain competitive, according to Ric Leutwyler, president of Utell.

"In challenging economic times like these, it is critical for hoteliers to make the most of every revenue opportunity by knowing if their rates are competitive," said Leutwyler. "Utell customers can combine the power of our global sales, marketing and distribution support with Market Insight's real time competitive data and management tools to drive as much business as possible to their properties. Our mission is to help hotels compete more successfully, and incorporating Rate Tiger's expertise ensures our hotel members have the latest products at their fingertips to help achieve a distinct competitive advantage."

Market Insight will also offer hotels simple-to-use technology that builds on Utell's already powerful distribution technology from Pegasus Solutions, according to Sascha Hausmann, Rate Tiger's chief operating officer.

"Hoteliers are overwhelmed with what they need to do to stay competitive, which is why we've teamed with Utell to offer a 'one-stop-solution' to its members," said Hausmann. "The integrated Market Insight tools allow hoteliers to streamline channel management and rate monitoring, empowering them to focus both time and budget on other issues that also need their attention."

Utell (which includes both the Utell and Unirez representation services) is committed to enabling nearly 11,000 hotels to compete globally. Market Insight is the latest initiative to help hotels members be more successful by providing a range of flexible packages that include access to full training and multilingual support. More information on Market Insight is available now at www.utell.com.