Hostmark Selects ReviewAnalyst to Monitor Social Media Content
DALLAS, TX, October 27, 2008. Hostmark Hospitality Group (HHG) will partner with the Dallas-based Standing Dog Interactive to manage social media content through Standing Dog's ReviewAnalyst application.
ReviewAnalyst collects hotel reviews, blog entries, videos and photos from top travel and social media sites and provides guidance on how to respond to both positive and negative content. Additionally, ReviewAnalyst is a valuable research tool that offers rating and ranking comparisons with a hotel's top competitors.
Brian Tkac, Vice President of Marketing & Revenue for HHG states, "We have learned that online reviews can impact the bottom line; therefore it's become a priority for our hotels to monitor and manage consumer generated content. ReviewAnalyst makes it easy for our hotel executives to keep an eye on everything in one location and respond where appropriate."
According to Mike Wylie, President of Standing Dog Interactive, "Consumer-generated content has become a key element of a traveler's decision-making process. Hoteliers now find themselves trying to keep track of information from multiple sources. Review Analyst facilitates this process by providing a dashboard of information in one easy-to-use location."
ReviewAnalyst is available for individual hotels for US$99/month or through bulk pricing program for 5 or more properties. For more information, visit www.reviewanalyst.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
