ICE Portal & InnPoints Sign Partnership Agreement

. December 02, 2008

DECEMBER 2, 2008. InnPoints Worldwide and ICE Portal have joined forces in a partnership designed to align eMarketing strategies with rich media services. InnPoints clients now have the opportunity of taking their promotional strategy to a new level using a cost-effective, hi-resolution rich media solution provided by ICE Portal.

While InnPoints offers channel marketing and electronic distribution, ICE Portal will provide hoteliers the chance to enhance their marketing efforts through the use of stunning photography, 360^0, virtual tours, attractive Flash-based web shows, streaming videos, and state of the art eBooks. Using mass distribution technology, this content will be automatically sized, branded, and slated for delivery, in multiple languages, to over 30,000 online travel websites thereby reaching millions of consumers on the web.

By combining their resources, both companies will soon be able to provide joint customers with online rich media distribution to thousands of travel websites, increased revenue, better market exposure, and centralized management capabilities, while still maintaining the quality of service that their individual clientele have come to expect.

'We are excited about our collaboration with InnPoints Worldwide,' said Henry Woodman, President of ICE Portal. 'We anticipate that this effort will provide ICE with the opportunity to host and deliver unique and dynamic content for a larger customer base and are looking forward to providing a seamless delivery of rich media that will benefit our joint customers.'

'The enhancements that ICE Portal can provide to our clients will give our hotels the edge in rich media content,' said Helen Collins, President of InnPoints Worldwide. 'We are eager to see the results for our hotels.'

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