Chip Conley to Headline Carib Conference
NOVEMBER 7,, 2006. Chip Conley, founder and CEO of Joie de Vivre Hospitality, will headline the 2nd annual Caribbean Sales and Marketing Strategy Conference in Miami Dec. 7-8, 2006 with a powerful keynote address on "The Rebel Rules."
Presented by the Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA), the two-day conference will provide sales and marketing professionals in the Caribbean with the inside story on the latest information, trends and resources in sales and marketing competencies vital for growing their business.
Founder and CEO of Joie de Vivre Hospitality, Chip Conley is one of the world's best-known hoteliers and a respected business philosopher. He is also the author and co-author of three books: Marketing that Matters: 10 Practices to Profit Your Business & Change the World; The Rebel Rules: Daring to Be Yourself in Business; and Business Rules of Thumb. He'll be sharing insights in successful niche marketing and customer service that have made Joie de Vivre Hospitality successful and are applicable to hotels and destinations in the Caribbean. These insights are applicable to any hotel, large or small, brand or independent. They can also be applied to destinations that are striving to develop or enhance their brand and service reputation.
Expert speakers and industry professionals, including Peter Yesawich, President & CEO of Yesawich, Pepperdine, Brown, & Russell, and Vincent Vanderpool Wallace, Secretary General, Caribbean Tourism Organization, will drive the dynamic agenda on a wide range of sales and marketing topics and tools, while addressing the differences and nuances for both hoteliers and tourism officials doing business in the Caribbean region. Topics will range from Internet marketing (eCommerce, web site design and search engine optimization) to revenue management, affiliate marketing, evolving wholesale models, developing sales strategies and strategic business planning.
"The value of the rich information and ideas that will be packed into this two-day forum is priceless for any sales and marketing professional in hospitality and travel," states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
"With tracks for both hotel and destination marketing, it is a great opportunity for partners to meet and greet public and private sector tourism executives from many destinations," adds Gilbert.
"Beyond networking, this professional forum will be about the business of doing business," notes Alec Sanguinetti, CHA director general and CEO. "That is, more than learning about the trends and developments in the industry, it's about applying the knowledge acquired to recognize and act on the opportunities in the marketplace."
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