Cendant Targets Independent Hotels
OCTOBER 18, 2005. A new initiative has been launched to offer independent hotels equal opportunity in all distribution channels to their larger hotel chain competitors.
Cendant Travel Distribution Services (TDS) has launched HotelPORTSM, designed to provide a comprehensive global network and seamless distribution for U.S. independent hotels. Through HotelPORTSM, hotels can benefit from the same distribution channels, both online and offline available to larger hotel chains.. Currently available for U.S. properties, HotelPORTSM will launch in International Markets in 2006.
"Smaller hotels typically have more modest budgets, but still require the visibility in the GDS and Internet markets to drive RevPAR and ADR while keeping distribution costs to a minimum," said Fred Bean, vice president, Hotel Business Development, Cendant Travel Distribution Services.
He added: "HotelPORTSM has eliminated startup costs for standard usage and monthly minimum fees traditionally charged by representation companies, which have often been a barrier for independent properties to garner exposure in the online and offline distribution channels."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
