Omni Advances Revenue Management with Rainmaker
Two-way Interface Between Rainmaker and Omni's CRS Powers New System
ATLANTA, GA, January 28, 2009 - The Rainmaker Group, a world leader in automated profit optimization software and services to the hotel, gaming hospitality, and multifamily housing industries for total customer value, announced it successfully completed the full two-way integration of its revolutionSM Profit Optimization Suite at Omni Hotels. Rainmaker's implementation is based on revolution's integration with Omni's new Central Reservation System (CRS). Omni now uses revolution to create optimized rates based on more accurate demand forecasting and near real-time sales data from its CRS and other dynamic market factors. The integration of the revolution Revenue Management system and the Omni CRS was fully operational in December 2008.
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"Omni relies on the revolution Revenue Management system to forecast demand and create optimized rates based on a large number of data points, including brand sales data from its new CRS," said Lesli Reynolds, vice president of global distribution and revenue strategy for Omni Hotels. "Data exchanges are very complex programming challenges, and Rainmaker created a great partnership with our CRS provider to accomplish Omni's strategic objectives with the two-way system integration."
"Omni Hotels' integration of its new CRS and the Rainmaker Revenue Management system across all reservation channels makes Omni a clear price optimization leader in the hospitality industry," said Bruce Barfield, president of The Rainmaker Group. "revolution's dynamic monitoring of sales levels and the calculation of corresponding optimal rates enables Omni to offer the best rates based on current demand, accurate forecasts and guest length of stay for each of its properties - this is an innovation that will further increase Omni's acknowledged revenue management leadership."
The revolution Revenue Optimization Product Suite is installed by the largest and most successful casino hotels in the world. Rainmaker clients include Trump Entertainment Resorts, Kerzner International, Boyd Gaming, MGM MIRAGE, Harrah's Entertainment and others.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
