Sunny Isles Beach Evolves Into Florida's Riviera
From Motel Row of the Past to Luxury Resorts of Today
SUNNY ISLES BEACH, FL, February 11, 2009 - The City of Sunny Isles Beach has flourished in recent years from its legendary history of an old kitsch-laden resort town of single story motels and delis to a new and gleaming city. The Sunny Isles Beach of today has struck a balance among luxury resorts and hotels and residential developments, increased national and international tourism, and friendly, small-town living.
New real estate projects have aided in the renaissance of Sunny Isles Beach. Luxury high-rise condos and luxury resorts run along the coastline now and have replaced the low-rise motels that made the city a haven for tourists from the Northeast and Canada in the 1950s and 1960s. "It is a fun and casual city that is just beginning to hit its stride because it is still in the midst of a transition from the kitschy resort town that it used to be," said Ibis Romero, executive director of the Sunny Isles Beach Resort Association. The new gleaming buildings are changing the demographics of the city. In recent years Sunny Isles Beach has seen an increase in European, Latin American, and Russian visitors and residents, as well as younger residents.
Sunny Isles Beach offers everything from pristine beaches and world-class resorts and spas to great food and shopping. Visitors and residents of Sunny Isles Beach will enjoy the best of both worlds: it has the traditional conveniences and friendliness of a small town, with the sophistication of Miami and Fort Lauderdale and the fun of being on the beach. Today it is also a top travel destination in the U.S. offering both luxury resort vacations as well as value family vacations. "Those that visit here hate to leave, and those who live here wouldn't leave for anything," added Romero.
Those who visit Sunny Isles Beach take advantage of high-end, brand-name shopping at Aventura Mall, across the causeway in Aventura, and The Bal Harbour Shops, in nearby Bal Harbour to the south. Less expansive shopping alternatives are available everywhere in the smaller strip malls that offer a variety of dining, shopping and entertainment choices. For great dining and nightlife, South Beach and Fort Lauderdale are just minutes away. Visitors and residents alike enjoy the cultural entertainment, fishing, boating, and water activities year long at Sunny Isles Beach.
For more information on Sunny Isles Beach visit the website at www.sunnyislesbeachmiami.com or email Ibis Romero at [email protected].
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
