Preferred Group Announces Strategic Partnership
MARCH 4, 2009 - Preferred Hotel Group, a leading global provider of high-performance sales, marketing and technology solutions to the hospitality industry, today announced a pivotal partnership with Dusit International, Thailand's leading hotel owner and operator. Under the agreement, Preferred Hotel Group will provide Dusit International with access to its established sales network, global marketing program and leading-edge distribution system. This partnership marks the beginning of a new business strategy for Preferred Hotel Group.
Founded in Thailand in 1949, Dusit International is continually expanding its international reach with its five brands. Over 25 properties are planned over the next five years, focused on key markets like the Middle East, India, Thailand, Indonesia and China.
This affiliation with Preferred Hotel Group will allow Dusit International to maintain its properties' brand identity while benefiting from Preferred Hotel Group's 28 worldwide sales offices, preferential global partnerships with key travel management companies and MICE planners, select marketing programs, airline frequent flyer partnerships, and distribution networks.
Recently in Bangkok to finalize this innovative agreement, Chairman and CEO John Ueberroth stated, "Preferred Hotel Group is constantly evolving in the way we do business. This is a strategic move to expand our services to hotel chains that have a different set of needs than our member hotels. With its aggressive plans for global expansion, Dusit International is the perfect partner to inaugurate this new direction for Preferred Hotel Group."
Dusit International CEO Chanin Donavanik added, "This partnership between Preferred Hotel Group and Dusit International paves the way for Dusit's collection of hotels and resorts to increase its global presence, particularly in the U.S. and Europe, which is especially important given our many new and exciting developments. At the same time, Dusit International will provide Preferred Hotel Group with a base of some of Asia's leading properties and give its clientele an even greater choice of destinations and experiences. This will open many new doors for both organizations long into the future."
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