Northwoods Resort Launches New Web Site
Lodge-inspired Big Bear Hotel Teams Up with Internet Marketers WRS
MARCH 24, 2009 - Northwoods Resort and Conference Center, one of the most popular hotels in Big Bear Lake, California, this month unveiled a new Web site, search engine optimization initiative and guest social media portal. Worldwide Revenue Solutions (WRS), an Internet marketing company based in Dallas, TX, provided all design and content services and will continue to provide ongoing maintenance. WRS specializes in service to the lodging industry.
The new Web site capitalizes on the robust, all-seasons appeal of Big Bear Lake and the Adirondack-inspired design of the hotel. Lush images emphasize the natural beauty of Big Bear while swift, reader-friendly content separates Northwoods from competing Big Bear resorts with a focus on convenience, luxury and the rewarding moment-to-moment guest experience. Utilizing the proven WRS strategy, design and content work in tandem to lead site visitors towards the reservations engine.
With the new Web site in place, the focus of WRS now moves to search engine optimization (SEO). Among other things, SEO refers to writing content around common search terms in order to improve the ranking of a given Web page in popular search engines like Google, Yahoo! and MSN, therefore increasing browser traffic.
Along with fresh design and SEO, the Northwoods Resort has given the site a state-of-the-art Web 2.0 edge with "GuestSpace", WRS' unique social media portal.
"GuestSpace" is a multimedia social entertainment portal combining content, images, blogging, video and games. Like similar social media services MySpace and Facebook, "GuestSpace" encourages hotel guests to join an online community, share photos, and write about their experiences. The included blog also gives the hotel an opportunity to provide up-to-the-minute information to all guests and to build a positive dialogue between guests and staff.
Robert Smit, General Manager of Northwoods Big Bear Resort, is enthusiastic about these major updates. "We are extremely happy with the new Web site. We've received numerous compliments regarding the easy navigation and how the content tells the story of our resort experience. The ability to inform our current and future guests with the latest on the resort, weather and ski conditions, through both the site and GuestSpace, puts us in a strong eCommerce position."
The Northwoods Resort and Conference Center is eager to begin the spring season with an exciting new Web site and welcomes all to visit this splendid four-season destination starting at http://www.northwoodsresort.com/
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