Grand Mercure Oriental Shenzhen Part of Accor Expansion in China

Shenzhen has gone 'Grand' with the launch of Grand Mercure Oriental Ginza Shenzhen, bringing a disti

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

NOVEMBER 14, 2006. The 481-room Grand Mercure Oriental Ginza Shenzhen first opened in September 2005 and the hotel entered Accor's China network on 8 November. Its contemporarily design suits its prime Futian District location, while half of the hotel's rooms offer pleasant views of Shenzhen Bay and the green hills of Hong Kong's New Territories. The 36-sqm rooms feature glass-panelled kitchenettes with bay view that are well suited for long-stay guests.

As a focal point of Shenzhen city, the hotel is surrounded by the commercial offices and key ministries of the Futian District Government. The Zhuzhilin subway station is right opposite the hotel, which connects to Shenzhen International Exhibition Centre in five minutes.

'We are delighted to add Grand Mercure Oriental Ginza Shenzhen as the latest in our deluxe collection of city hotels,' said Brian Deeson, Senior Vice President Asia Pacific & CEO Greater China.

'The launch in a major commercial centre like Shenzhen, where Accor already has a very strong presence will help elevate the brand in the mind of Chinese consumers who are travelling both domestically and internationally in greater numbers than ever before. We expect Grand Mercure Oriental Ginza Shenzhen will attract considerable interest from international travellers as the brand continues to expand around Asia Pacific.'

The Grand Mercure is well situated as the crossroads to the economic centres of the Pearl River Delta. It is only 10 minutes from Huang Gang boarder crossing to Hong Kong, 20 minutes from Lo Wu border and Shenzhen Railway Station linking up Hong Kong to the south and Guangzhou and the rest of the country to its north. It is also only 15 minutes from Shekou Ferry Terminal (Jetfoil to Hong Kong and Macau) and a 30-minute drive from Shenzhen International Airport.

The hotel operates three restaurants, bar, tea house and a night club. There are 12 meeting rooms and 2 larger multi-function rooms (450sqm & 250sqm) catering to the regions strong corporate meetings and incentive markets. For leisure pursuits the hotel offers an indoor swimming pool, spa and wellness centre, plus a modern fitness complex.

At the start of 2006, Accor operated seven hotels in the Pearl River Delta - in Hong Kong, Shenzhen and Dongguan. By 2008 this is likely to increase to at least 12 hotels, with major new Sofitel, Novotel and Ibis projects under development.

Accor's expansion in the Pearl River Delta is part of the company's rapid development in China that will see the company grow its network from the current 38 hotels to over 60 in the next two years.

During 2006 Accor added its fifth hotel in Hong Kong - Novotel Citygate - with the highly strategic 450-room Novotel Baiyun Airport Guangzhou opening before the end of the year. This will be followed by Sofitel Guangzhou will in late 2007.

Grand Mercure Oriental Ginza Shenzhen is an important part of the first wave aggressive Grand Mercure brand expansion around China. Accor introduced the brand to China in 2005, with the launch of Grand Mercure on Renmin Square, Xian and the group is looking to create a network a network of Grand Mercure hotels at major resorts and commercial capitals around Asia Pacific.

Accor currently manages 22 Grand Mercure hotels and resorts around Asia Pacific, with another 9 committed to development and opening before the end of 2007.