VFM Leonardo Enables Genares Online
Customers to Better Merchandise Their Hotels
APRIL 22, 2009 - VFM Leonardo Leader in online hotel merchandising solutions offers customers of global reservation company the opportunity to extract more value from their online hotel listings using the new VBrochure(TM) Online Merchandising System.
VFM Leonardo Inc., the leader in online hotel merchandising solutions is offering customers of leading global reservations company, Genares Worldwide Reservation Services, valuable opportunities to enhance their online hotel listings using the new VBrochure(TM) Online Merchandising System. VBrochure is the only complete solution that enables hoteliers to better merchandise their properties and drive bookings from electronic selling channels.
As a VFM Leonardo partner, Genares currently uses VFM Leonardo's VScape(R) Digital Asset Management System as their single point of entry to store, manage and seamlessly distribute hotel photos for their 3,000+ hotels worldwide across the VNetwork(TM), including all four Global Distribution Systems (Amadeus, Galileo, Worldspan and Sabre) and Pegasus, OTAs and thousands of additional travel websites.
Now, Genares customers have the opportunity to utilize the VBrochure system to further enhance their online hotel listings with rich media, including videos and virtual tours that effectively "sell" their properties to in-market travel shoppers. VBrochure includes a VScape license to manage content, multimedia viewer to display content and access to the VNetwork to ensure that content is seamlessly distributed to the electronic sales channels and engages consumers at every stage of the planning process, from research and comparison to booking. "Genares is always looking for ways to increase reservation revenue for our hotels. We're confident that by offering our hotels the opportunity to distribute rich media they will be able to present their hotel's unique story and increase reservations through online channels," states Ursula Rhode, Executive Vice President Global Services, Genares.
"As a Genares partner, we're committed to helping their hotels increase revenues by enabling them to add rich media to their online hotel listings. Rich media is a conversion enhancer as proven by recent studies that indicate consumers who view rich media are at least 67% more likely to book than those who do not. We expect Genares hotels that embrace this offering to experience similar results," states Paolo Boni, President and CEO, VFM Leonardo.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
