Webcast: Merchandising Your Hotel Online
APRIL 28, 2009 - This live Webcast on Thursday, April 30, 2009, 1:00 pm EDT (12 pm CST), featuring panelists from Marriott International, Mad*Pow Media Solutions and Expedia, will focus on the importance of online hotel merchandising and its impact on bookings and Online hotel merchandising - including visual presentations, providing easy-to-use and portable formats, and creating positive tangential relations with social networking sites - can have an incredible impact on bookings.
In today's market, it's important for hoteliers to:
o Learn more about the fickle and ever-evolving online travel shopper, especially their needs and expectations, before merchandising your products.
o Learn how to best play in the online marketplace with offerings that reflect value to consumers as well as the unique selling features of your properties.
o Learn how using various forms of rich media to develop an engaging story can serve to differentiate any hotel from its competition--both on your own Web sites as well as social networks and those of third-party intermediaries.
This is the first of a three-part series of complimentary Webcasts, in which hoteliers can learn more about how enhanced Web sites with quality images and virtual tours improve the research experience and generate bookings. Also, learn how to best promote yourself properly on social sites as well as partners operating third-party booking sites.
The panelists, Oral Muir, Senior Director for Global eCommerce Channels at Marriott International who drives several billion dollars in annual sales for the company, Will Powley, Chief Creative Officer at Mad*Pow Media Solutions who works with clients like Fidelity, Google, Intuit, Starwood, and ESPN and Shaun Stewart, Director of Market Management at Expedia who manages a supplier relations team that works directly with hotel partners to strategically utilize Expedia's global distribution channels, will discuss the topic of online hotel merchandising and address questions from attendees LIVE.
The Webcast, sponsored by VFM Leonardo, is moderated by Jeff Weinstein, Editor-in-Chief, HOTELS and available exclusively on hotelsmag.com.
Thursday, April 30, 2009
1:00 PM EDT (12 PM CST)
Duration: 1 hour
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
