EZYield.com and Genares Form Technology Partnership
WINTER SPRINGS, FL, April 30, 2009 - EZYield.com, the originator of automated online channel management solutions for the worldwide hospitality industry, has formed a technology partnership with GenaresTM, the hotel industry's newest and fastest-growing global representation and reservations company. Through the new partnership agreement, EZYield.com will provide property management system (PMS) connectivity and reservation delivery connections to Genares' global distribution system (GDS) and customer retention system (CRS) clients.
"Genares has a complementary technology product and a similar customer-centric service ethic to ours," stated Ed St. Onge, president of EZYield.com. "Over the past few months, we've worked toward partnering with companies like Genares that have good marketplace positioning, in order to create opportunities for both companies to work collectively on new solutions that benefit our industry."
Underlying this partnership is the ability for hoteliers to expand their reach online.
"Genares' ability to empower hoteliers' success through online marketing and channel distribution comes from our ability to meet their customized needs and through partnerships like the one with EZYield.com," stated Eugene Harris, president of Genares. "This partnership is another example of, if done correctly for the benefit of the hotelier, how technology companies can come together for mutually beneficial reasons."
Please visit EZYield.com at this year's HITEC in Anaheim, CA, from June 22-25, 2009, at booth #264.
For more information, please contact EZYield.com sales at +1 407.629.0900 (press 1), email sales@ezyield.com or visit www.ezyield.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
