A Timely Agenda of Issues and Trends Set for Caribbean Hotel Sales and Marketing Strategy Conference
MCLEAN, VA, November 9, 2005. A timely and comprehensive agenda of the hottest topics, issues and trends for sales and marketing professionals will headline the first-ever Caribbean Hotel Sales and Marketing Strategy Conference when it convenes in Miami, Dec. 1-2, 2005 at the Hyatt Regency.
Presented by the Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA), the conference will feature seasoned executives and experts who will speak on a range of pertinent topics, such as e-commerce marketing, search engine optimization and distribution, affiliate marketing, revenue management, and sales strategy development.
Given the pertinent content of the sessions and workshops, the conference is valuable to any sales and marketing professional, be it in or out of the Caribbean region.
"As stakeholders in the hotel and tourism industry, we know what it takes to compete in today's environment. This inaugural event is the vehicle to stay on top of the latest global trends and industry intelligence, and to tap the effectiveness, efficiency, and productivity of our sales and marketing strategies," said Alec Sanguinetti, director general and CEO of CHA.
"The content we've developed is important and invaluable information for all sales and marketing professionals from any region worldwide who want to be competitive and proactive in their efforts," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
There will be a Special Pre-conference Workshop on Strategic Business Planning for Hotels & Resorts, presented by John Fareed, partner, Fareed and Zapala Marketing Partners. This special workshop, offered to all conference delegates, will take place at 9:00 a.m. on Thursday, Dec. 1 and will encompass all aspects that need to go into a Business Plan for hotels and resorts of all sizes.
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