Web Marketing Association Awards Blue Square Studios for Its Excellence in Hospitality E-Marketing
SCOTTSDALE, AZ, November 16, 2005. Blue Square Studios has been recognized again for developing exceptional e-marketing solutions for the hospitality industry. The Web Marketing Association awarded its "Outstanding Website WebAward" in the Hotel and Lodging category for the Portola Plaza Hotel site, www.portolaplazahotel.com.
A second award - the "Standard of Excellence Web Award" was also presented to Blue Square Studios for their "Flavors of Hilton" extranet for the Hilton Hotels Food & Beverage Division in the Extranet category.
According to the Web Marketing Association, the winners of its ninth annual WebAward Competition for Web site development competed with more than 2,000 sites from 33 countries during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
"Blue Square Studios has helped The Portola Plaza Hotel produce significant e-commerce results thanks to initiatives such as the new website we began last year when we decided to move the property from a major brand to independence," said Wade Bryant, the Director of Sales & Marketing at The Portola Plaza Hotel. "We congratulate the Blue Square Studios team on the WebAward and this well-deserved recognition. We've been celebrating the results of their e-commerce guidance all year by maintaining occupancy and driving higher average rates."
"On behalf of Hilton Hotels Corporation it is with tremendous pride that we congratulate Blue Square Studios on the well-deserved recognition of the Standard of Excellence WebAward ," said Paul Keeler, Hilton Hotels Vice President of Food & Beverage. "Blue Square Studios is an extremely valuable member of the Hilton Food & Beverage Team and has kept Hilton's Food & Beverage division on the forefront of technology. The Flavors of Hilton extranet is an ongoing result of Blue Square Studios' cutting edge expertise, creativity and commitment to excellence. The extranet provides hundreds of Hilton Family of Branded Hotels the ability to access an extensive library of recipes, develop group email proposals, enlist in extensive training, develop and print dynamic menus in real time and review new initiatives, best practices and standard operating procedures."
"Blue Square Studios has created a reputation in the industry for delivering revenue-generating Web sites and extranets for clients of all sizes by combining the functionality of our proprietary Hospitality Toolkit, custom development and e-marketing services," said Shane Ettestad, President & CEO of Blue Square Studios. "We know from experience that hospitality clients rely heavily on their technical vendors as partners and our clients tell us how much they value Blue Square Studios. But it is also very gratifying when our peers in the web marketing industry single us out for the excellence of the work we do."
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