Boutique Hotel Concept Spreads to Shanghai
SHANGHAI, China, November 24, 2005. JIA, the chic, boutique hotel concept which launched in Hong Kong last year, is expanding into Shanghai. The JIA Shanghai set to open its doors in mid-2006.
A 6,314 sq metre property located on Nanjing Road and Taixing Raod, the new 60-room boutique hotel marks the first of several expansions planned as part of the newly created "JIA boutique hotels" brand.
"I am excited about introducing the JIA concept in such a great city as Shanghai," comments the 27 year-old Singaporean founder and owner of JIA, Ms Yenn Wong. "...and we will be expanding further with more new hotel and restaurant projects in Asia soon to be announced."
JIA Shanghai will feature an executive floor of accommodation on the top floor with special facilities for the discerning traveller. Two penthouse suites are also located on this floor, each with uniquely designed interconnecting functions to adjacent rooms to form larger 200 sq. metre suites. Other facilities in the hotel will include a signature restaurant, chic lobby lounge and skybar with panoramic views. Retail outlets for luxury brands will be on the first and second floors for shopping convenience. Guest rooms will average a spacious 45 sq metres and will provide the latest in-room communication and entertainment technology.
In booming Shanghai, JIA aims to emulate the success of Hong Kong's JIA boutique hotel, the first Philippe Starck-designed boutique hotel in Asia which has since become a "home from home" for the fashionable crowd, and which features 54 chic hotel rooms including two Penthouses.
"Hong Kong was ready for a boutique hotel for some time and when the opportunity presented itself I naturally seized it", said Yenn. "Now the opportunity has arisen in Shanghai."
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