Luxe Worldwide Hotels Taps PR Pro to Market Its Representation Services for Independent, Luxury Hote
LOS ANGELES, LA, June 12, 2005. Luxe Worldwide Hotels, a premier hotel Representation company, has selected PR pro, a Cleveland-based public relations and media consulting group, to promote its expanding global portfolio of independently owned and operated unique luxury and boutique hotels.
Efrem Harkham, President and CEO of Luxe Worldwide Hotels, said PR pro came highly recommended by its business partner Digital Alchemy, a provider of customer-relationship management and E-marketing solutions to Luxe Worldwide hotels and a current PR pro client.
"It was important for Luxe to partner with an agency that not only has a first-hand knowledge of the hotel business, but also a firm grasp of the E-marketing and support services we offer," Harkham said. "PR pro is comprised of a versatile group of people-namely its President Barbara Worcester, a 22-year hotel industry veteran, and her team of former full-time staff editors of Hotel & Motel Management magazine and other industry trade publications-who understand the workings of the media, the hotel business, the field of public relations, and how to create and disseminate news.
"As a 20-year hospitality veteran and an owner of two luxury hotels myself, I understand the need for personalized sales representation and successful results," he said. "We are proud to provide unique service to our hotels, just as PR pro is proud to provide unique service to its PR customers."
Harkham said that as Luxe expands the sales teams of its customer hotels worldwide by delivering their marketing messages creatively to the traveling consumer, PR pro will expand the Luxe marketing arm by delivering its message of "strength through membership" across the industry, promoting Luxe's e-distribution and online marketing services, including: central reservations, GDS connectivity, online channel management, Web booking engine and voice reservations. The goal, he said, is to increase Luxe's current hotel membership of 200 hotels in 27 countries by expanding the brand in regions such as Asia, Europe, South America, and the Middle East.
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