Centroamerica is Launching a UK Campaign in 2006
LONDON, UK, December 7, 2005. A total of 71067 tourists from the UK visited the region last year which is formed of seven countries - Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. The Central America Tourism Agency (Centroamerica) was founded in December 2002 with the aim of increasing awareness of the region (7 countries) and promoting it to visitors from markets including the UK. The number of world tourists who visited the region during 2004 was of in excess of five million, with more than 20% percent of these originating from European and Asian countries.
Angela San Miguel, Centroamerica's executive president said "We believe that the growth in British visitors last year and during 2005 is due to the fantastic variety of holiday and leisure choices available across our seven countries. The UK is a very sophisticated market and we have a great deal to offer such as adventure-sports, birdwatching and religious and archaeological trails"
"We are launching a media and trade awareness campaign in the UK market for 2006. We are planning a series of activities for tour operators, agencies and Airlines during next year in the British market, and we look to increase the level of media activity in the UK as there is a huge demand from people wanting to know more about Centroamerica".
The Central American Tourist Agency has announced that visitors from Europe to the region have increased by 21.4 per-cent in 2004 compared to the same period in 2003.
Figures from the latest survey carried out by the World Travel Organization (www.world-tourism.org) show that Centroamerica has experienced the biggest increase in visitors globally during the first seven months of 2005. The sub-region has seen a growth of international visitors of 15 per cent, followed by North East Asia (12 per cent) and South America (10 per cent).
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