VRX's Hotel Program Drives On Through Agreement with Interstate Hotels & Resorts, Inc.
Vancouver, B.C. (December 13, 2005) - - VRX Worldwide Inc. (TSX-V:VRW) announced today that its wholly owned subsidiary VRX Studios Inc. ("VRX") has been appointed an Official Online Content Provider of Interstate Hotels & Resorts (NYSE:IHR) ("Interstate Hotels") the largest independent hotel management company in the United States. Interstate Hotels manages nearly than 300 hotels in 41 states, the District of Columbia, Canada, and Russia of which VRX will cover 240 locations in the United States and three in Canada.
Many of the properties managed by Interstate Hotels that will be covered by the agreement are operated under some of the hospitality industry's best known brands, including: Courtyard (11 hotels), Crowne Plaza (7), Doubletree (11), Embassy Suites (6), Hampton Inn (36), Hilton (24), Holiday Inn (15), Marriott (15), Radisson Hotel (7), Residence Inn (12) Sheraton (21), Wyndham (14). The agreement also includes a number of independent hotels. Interstate Hotels' properties are located in some of the U.S.'s most popular vacation destinations, including California (23), Florida (26), New York (13), the District of Columbia (6), Texas (17), and Pennsylvania (15).
"The Internet is a key component of every marketing plan as it serves both as a research tool and a booking engine," commented Pamela J. Streeter, VP, Electronic Distribution/Marketing of Interstate Hotels & Resorts. "Given the growing importance of the Internet, it is imperative hotels put their best foot forward, and there is no better way to do this than with VRX's industry-leading content solution for the hospitality industry. VRX's Hotel Content truly stands alone in a class by itself."
VRX's Hotel Program helps hotel companies such as Interstate Hotels manage the presentation of their properties across all their online distribution channels. VRX produces the highest quality and most user-friendly online visual content while delivering a consistent user-experience across every hotel in its Hotel Archive. The quality, consistency, and reliability of VRX's Hotel Content increase consumers' online booking confidence.
"Interstate Hotels brings to VRX's Hotel Archive some of the best known lodging brands in some of the most sought after locations," stated David MacLaren, President and CEO of VRX. "This combination of properties and locations has further diversified our Hotel Archive and increased its value to online travel intermediaries. We look forward to working with Interstate Hotels and helping them increase their on and offline bookings."
About Interstate Hotels
Interstate Hotels & Resorts operates nearly 300 hospitality properties with more than 67,000 rooms in 41 states, the District of Columbia, Canada, and Russia. BridgeStreet Worldwide, an Interstate Hotels & Resorts' subsidiary, is one of the world's largest corporate housing providers. BridgeStreet and its network of Global Partners offer more than 8,900 corporate apartments located in more than 90 MSAs throughout the United States and internationally. For more information about Interstate Hotels & Resorts, visit the company's Web site: www.ihrco.com.
About VRX
VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands such as Carnival, Hyatt, Sandals, Priceline.com, Southwest Vacations, and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's Destination and Hotel Content in their search for the perfect vacation. To find out more about VRX Studios' products and services, visit www.vrxstudios.com
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
Contacts
VRX Worldwide Inc.
Investor Relations
Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
Renmark Financial Communications
Jason Roy [email protected]
Barry Mire [email protected]
Media - Cynthia Lane [email protected]
T: (514) 939-3989
www.renmarkfinancial.com
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