Web Packaging for OPEN Hospitality
DECEMBER 20, 2005. OPEN Hospitality has added a dynamic packaging component to its growing list of client services.
The launch is significant in that OPEN has taken a methodical and decisive approach to the development to ensure maximum flexibility and user functionality, both from the hotel standpoint and for the end user interested in booking a package. "As with all of our development, rather than rush to market with a product we think is best for our hotels, we listen to our clients and build our services based upon a combination of their feedback and industry best practices" says David Millili, CEO for OPEN.
He continues, "This package model is without fail the most flexible and dynamic shopping cart environment available for hotels. It can accommodate everything from theatre tickets, to massages to in-room amenities. It also includes sophisticated yield functionality to accommodate special pricing packages with percentage off stays, free night offers and similar value added promotions that are popular in slow demand time periods".
Once again, OPEN is aiming to level the playing field for the independent hotel community by offering them the same technology advantages as the large chain properties and travel sites without having cost as an impediment.
"It is no secret that online travel bookers are more and more interested in being able to customize their stay at the time of booking. If a hotel cannot offer this feature, they are losing business, period. Adding this feature to their online booking component will not only help meet the needs of the ever more savvy web visitor but will also help drive revenues by promoting ancillary hotel services and amenities" says Leanne Ballard, VP of Sales for OPEN.
About Open Hospitality: New York based Open Hospitality provides integrated services by connecting the processes of website management, search engine optimization, email marketing and online revenue conversion strategies into one proprietary dashboard for better management, tracking and reporting.
Open's pay-for-performance model has pioneered a shift to consolidating services, eliminating both the need for multiple vendor relationships and prohibitive costs.
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