Aramark Parks & Resorts Adds Booking Engine at Lake Powell
SMS|World is a web-enabled Customer Relationship Management Solution, allowing for real-time interne
NEW HARTFORD, NY, December 27, 2005. PAR Springer Miller Systems Inc. (SMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC) and the leading provider of guest-centric hospitality management systems, is pleased to announce that ARAMARK Parks and Resorts, an authorized concessioner of the National Park Service, has implemented SMS|World, an integrated extension of the SMS|Host Hospitality Management solution on its Lake Powell Resorts & Marinas' Web site, www.lakepowell.com.
Located on the border of Utah and Arizona, Lake Powell Resorts & Marinas offers visitors diverse lake and land activities, including houseboat and powerboat rentals, lodging on the lake and tours to Rainbow Bridge National Monument. As the second largest man-made lake in the U.S., Lake Powell provides stunning scenery that is appreciated by millions of guests each year.
ARAMARK had previously deployed the SMS|Host Hospitality Management Systems' integrated approach for Lake Powell to replace multiple existing systems that ran the property's front office, central reservations and activity management needs as stand-alone applications. This included several optional modules such as Multi-Property Management, Spa/Recreation Scheduling, Ticket Management, Frequent Guest Tracking, Activities Management, Retail Point-of-Sale, and Internet Booking.
"The SMS|Host application provides us a multi-faceted system for our multi-faceted properties," said Roger Franke, director of information technology, ARAMARK Parks & Resorts. "From scheduling boats and tours to improving efficiency at the front desk, this system helps us improve our customer service levels across the board."
Roger Franke further explains, "The deployment of SMS|World is a natural extension to meet our customer service objectives. Our operation has seasonal bursts of incredible reservations volume. SMS|World allows customers to book lodging, houseboats and campsites on-line without enduring long waits on hold."
John Springer-Miller, President and CEO of PAR Springer-Miller Systems said, "SMS|World bookings are created in real time, without the need to maintain rates and availability blocks in a second location; it requires much less manpower than the traditional reservations office. We don't assess per-booking transaction fees that a GDS provider would. With these things in mind, ARAMARK will enjoy improved bottom line profitability and guest satisfaction."
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