Hotel Concepts Taps Phoenix Marketing Group as Public Relations Agency of Record
ATLANTA, GA, January 2, 2006. Hotel Concepts, a leading global provider of property management software for the hospitality industry, announced today that the company has retained the services of Phoenix Marketing Group, a full-service marketing and public relations firm focused exclusively on the hotel market.
Orlando-based Phoenix Marketing Group will provide a range of public relations services including media relations, content development, creative strategy and strategic counsel to bring Hotel Concepts to the forefront of national and international attention in the industry. Phoenix will utilize its deep experience in the hospitality technology segment to expand Hotel Concepts' position in the market as a leading provider of PMS software.
"Phoenix Marketing Group's well-known reputation among the hotel trade media is what convinced us to partner with them," said Jason Cape, Sales Manager at Hotel Concepts U.S. headquarters in Atlanta. "We wanted to work with public relations professionals who would not only come to the table with strategic counsel but who could be trusted by the media to deliver timely, relevant information about our products and services. In addition to its relationships with key industry media, Phoenix clearly has the experience and the ability to take Hotel Concepts to the next level."
Hotel Concepts provides advanced property management software to the hospitality industry worldwide, with innovative solutions designed for individual properties as well as hotel chains and management companies. Founded in 1994, Hotel Concepts has proven to be a reliable partner, both for individual hotels and hotel chains. With five main offices on three continents, worldwide support is guaranteed. North American Sales and Support are located in Atlanta, Georgia. Hotel Concepts' products are installed around the world in individual hotels and chains alike, and have a great variety of dedicated users ranging from individual hotels with 20 rooms to chain-hotels with more than 500 rooms. The company's client base includes properties in both the business and leisure categories, as well as conference centers.
"The opportunity to position Hotel Concepts as both a pioneer in this field and an industry leader is what motivates us at Phoenix Marketing Group," said Andrea Roland, Phoenix president. "The fact that Hotel Concepts selected us to be its public relations partner, at a time of rapid technological growth in the hotel segment, is a real testament to the reputation we've worked diligently to gain in the industry."
For more information, please contact Jason Cape at 1-866-687-0040, or visit www.hotelconcepts.com.
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