American Hotel & Lodging Association Launches
Cooperative Advertising Program
WSHINGTON, DC, February 1, 2006. The American Hotel & Lodging Association (AH&LA) has launched its first-ever consumer advertising program. The co-op program, available exclusively to AH&LA members, features themed ads targeted to a broad range of consumers placed at preferred rates in general and special interest magazines.
The program is designed to give properties with limited advertising resources the opportunity to participate in "big brand" publications such as USA Today, Saveur, Shape, Working Mother, Golf for Women, Islands, Art & Antiques, as well as a variety of regional opportunities for those who want to focus on geographic markets.
A special Website, www.ahlacoop.com, allows AH&LA members to preview the creative campaign, get details on how to participate, review current placement opportunities, and make space reservations.
"Adding value and benefit to AH&LA membership is one of our core propositions," said AH&LA President/CEO Joseph A. McInerney, CHA. "This new program will expand advertising and marketing opportunities for our members, and effectively provide entr'ee into media that was previously cost-prohibitive. We are very excited about the campaign, and look forward to its extension and burnishing of the AH&LA brand."
The Fontayne Group, the marketing communications firm specializing in hospitality and tourism retained to create and coordinate the program, created a menu of ads and media placement options in a variety of areas of interests and a wide range of budgets.
The full page display advertisements feature a maximum of only four hotels per ad, with each themed around different topics and target markets. There are ads suitable for luxury hotels and resorts, spas, and golf resorts as well as for mid-priced properties catering to family travel and outdoor recreation. Some high-profile opportunities are accessible for less than $1,000.
#
AH&LA is a 96-year-old association of lodging properties and companies throughout the United States. Members are represented by AH&LA at the national level as well as by our partner state associations, which provide many additional cost-saving benefits. With some 10,000 members in the United States and internationally, AH&LA represents more than 1.3 million guest rooms. As the voice of the industry ensuring a positive business climate for hoteliers, AH&LA provides advocacy on Capitol Hill, education, marketing, information, and bottom-line benefits.
Enica R. Thompson| Manager of Media Relations| American Hotel & Lodging Association | 1201 New York Avenue, NW, Suite 600, Washington, DC 20005 | Phone: 202.289.3153 | Fax: 202.289.3128 | www.ahla.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
