EyeforTravel will Hold its Annual Sales and Marketing in Travel 2006 Conference

Intercontinental, Club Med, Hilton, Starwood and More Debate the Latest Sales and Marketing Strategi

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. October 14, 2008

LAS VEGAS, NV, February 13, 2006. On May 3-4th, 2006 at the Venetian in Las Vegas EyeforTravel will be holding its annual Sales and Marketing in Travel 2006 conference. This hard hitting event will address the issues that are critical to any sales or marketing professional: getting the right marketing mix, email marketing, content, comparison shopping, CRM and destination marketing are all on the agenda.

This two day conference and exhibition will bring together sales and marketing executives from the leading hoteliers, airlines, online intermediaries and DMOs in the US. Hear from companies as: Travelocity, Hilton, United, Intercontinental, Club Med, Southwest, Delta, Orbitz, Mark Travel, Starwood and many more! Last year nearly half of all the attendees were VP level or above, and with over 200 attendees expected at this year's event, this is a valuable opportunity for high-level travel executives to meet, network and share knowledge.

For a full agenda and a list of speakers visit: www.eyefortravel.com/smusa2006/13 Register before this Friday (February 17, 2006) and save $400 on the price of your conference pass!

This year's event sees a strong focus on increasing engagement with online customers and understanding how they behave. Delegates will hear how personalization, loyalty schemes, content and consumer generated media all play their part in the purchasing process, and return to their business with the ability to successfully implement and exploit these tools - ultimately boosting sales.

To request a brochure visit: www.eyefortravel.com/smusa2006/brochure_request.asp

In a series of presentations and lively panel debates delegates will have the opportunity to benchmark their strategy against their competitors and get their questions answers. The conference will open with a keynote presentation from the Chief Marketing Officer at Orbitz who will explain best practices for online marketing. Following this, meta-search giants Kayak and Sidestep will be joined by Starwood as they evaluate what impact meta-search engines have had on online distribution and discuss how they can add value to suppliers, intermediaries and consumers. VPs of Marketing from Grand Circle Travel and The Venetian will be giving tips on how to improve email marketing performance and analysing the future of this medium.

The destination marketing approach will also be in the spotlight. There will be speakers from leading destination.com sites, as well as a case-study from Club Med on their recent partnership with the Martinique Tourist Board.

On day two the focus shifts to consumer-centric innovations in online travel. Market leaders Hilton, Delta and Travelocity will explain how they create loyal customers and measure the results of their CRM campaigns. Finally, JupiterResearch will be presenting results from their consumer survey - a unique opportunity to hear an up-to-date analysis of consumer behavior.