Bodog.com Takes to the Vegas Sky
LAS VEGAS, NV, February 16, 2006. To complement its online, print, radio and television marketing campaigns, Bodog.com has revealed a new advertising deal that will see it take to the skies. Six large passenger jets will be externally and internally branded in the colors and logo of the international digital entertainment and gaming company. The advertising initiative will cover a three-month span on six Allegiant Air, 150-seat MD-80 passenger jets.
The Bodog.com plane wrapping will be easily visible to travelers waiting to board flights to and from McCarran International Airport in Las Vegas. "Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting," says Calvin Ayre, Founder and CEO of Bodog.com. "This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States."
The Allegiant aircraft will fly between Las Vegas and 32 nonstop Allegiant Air destinations. The planes will be parked at Terminal D in McCarran Airport, near the airport's busiest runway. Passengers flying in any of these Bodog.com-branded jets will have a chance to win their next trip to Las Vegas when they sign up for a Bodog.com account and deposit a minimum of $20.
Along with an in-flight announcement highlighting some of the Bodog.com product offerings, the sleek and sophisticated Bodog.com plane inserts are available in each seat back. These brochures come complete with detachable Poker and Black Jack strategy cards.
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