Scottish Tourism Gets Makeover
UNITED KINGDOM, March 7, 2006. A new action plan which will map the direction of Scottish tourism for the next decade has been unveiled, according to the BBC.
Tourism Minister Patricia Ferguson has outlined ways of achieving 50 percent growth in tourism income by 2015.
Key initiatives include research into tourist tastes and more training for tourism workers to raise standards.
Tourism is worth lb5billion ($8 billon) a year to the economy. The action plan aims to boost revenue to lb7.5 billon in the next decade.
Other measures include compulsory membership of the Green Tourism Business Scheme among all businesses wishing to work with VisitScotland by 2015
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