Thistle Establishes Luxury Chain in India
LONDON, UK, March 23, 2006. BIL International, the holding company of UK hospitality chain Thistle Hotels said it is planning to enter the Indian market with its international brand, "Guoman Hotels."
"Currently our consultants are working on the India plan. We are likely to take a decision by the end of the year," Thistle Hotel area general manager Sanjay Nijhawan told reporters. He said the company was looking at both options of greenfield projects and acquisitions in India.
"The Indian market is extremely important for our future growth and if we set up our physical prsence here, it may be about three or four hotels at one go in metros like Delhi, Mumbai, Bangalore and Chennai," he said.
The Guoman Hotels would be in the four star deluxe and five star category, he added.
Nijhawan however, declined to comment on the investments for the Indian expansion. "We are a private company and funds are not an issue," he said.
The company today formally announced its tie-up with the Nijhawan Group, appointing it as its sales and maketing representative in India. The Nijhawan Group will also be the Indian marketing repersentative for Thistles' UAE partner Rotana Hotels.
The company also had plans to generate more income from the Indian tourists to the UK that now was about two per cent of its overall income, Nijhawan said.
"We have set a target of 2.5 million pounds (US$4.4 million) to be generated from Indian travellers to the UK," he said. (PTI)
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