Hotels.com Appoints Doubleclick
MARCH 28, 2006. DoubleClick, provider of digital advertising technology and services, today announced that after a four month competitive pitch it has been chosen by Hotels.com, an Expedia Inc. (NASDAQ : EXPE) brand, to provide technical solutions for display, paid search and affiliate advertising for its European points of sale. The worlds most visited online hotel booking site, Hotels.com offers its customers the best prices on over 25,000 hotels worldwide.
Jonty Kelt, Product Director for DART Search at DoubleClick said: "DoubleClick's mix of technology and resources are central to our business offering. We were able to offer Hotels.com a technology package to suit its multichannel requirements as well as support and resources from our teams in UK, Ireland, Germany, France, Spain and Italy. As a result we are delighted to be working with Hotels.com on a pan-European basis.
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Patrik Oqvist, Director of Marketing, Hotels.com, EMEA said: "Our aim is to consistently be at the forefront of online marketing and we chose DoubleClick not only for its technology but for its total offering. As a worldwide company with a good knowledge of systems for both banner and search, DoubleClick enables us to optimise efficiency on our pan-European marketing campaigns."
After a thorough review of all the leading online marketing technologies, Hotels.com decided to use DoubleClick's digital advertising products to serve display advertising across the web and manage its paid search campaigns across various engines. Hotels.com will use the following DoubleClick products to evaluate search and online advertising campaign performance:
DoubleClick DART for Advertisers (DFA), a hosted, web based ad management and serving application for analysing online campaigns. DoubleClick DART Search, a web based solution to centrally manage, track and optimise search engine advertising across multiple search engines.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
