Carlson Selects TIG Global
Internet Marketing Partner for Park Inn
WASHINGTON, DC, March 24, 2006. Carlson Hotels Worldwide recently announced that it has selected TIG Global as its Internet marketing agency of record for the Park Inn brand. Carlson Hotels selected TIG Global, the leading provider of interactive marketing services for the hospitality industry, to support its Internet marketing objectives for all U.S. Park Inn properties because of TIG Global's proven success in capturing incremental demand and driving increased online revenue direct to hotels.
"Park Inn is a unique, select service hotel brand that satisfies the needs of both business and leisure travelers," said Caroline Larson, Senior Manager - Interactive Marketing Strategy, Carlson Hotels Worldwide. "TIG Global's aggressive and strategic approach to Internet marketing will enable Park Inn hotels to capture significant incremental demand across market segments on the local, regional, and national levels."
In accordance with the agreement, TIG Global will provide the selected Park Inn properties with a comprehensive Internet marketing program that includes pay-per-click marketing, strategic linking and online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive account management.
TIG Global will attend the invitation-only 2006 Carlson Hotels Annual Business Conference in Las Vegas from March 26-30. At this event, TIG Global will showcase its Carlson Hotels-exclusive interactive marketing package, which includes value-added strategic linking and paid search marketing initiatives.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
