Sol Melia Enhances Guest Experience with New Amanities and Services

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. October 14, 2008

MIAMI, FL, March 28, 2006. In an effort to provide a competitive guest experience across its four- and five-star all-inclusive resort brands, Sol Meli'a Hotels and Resorts recently completed one of the largest market studies in the all inclusive category, which included qualitative and quantitative research designed to identify and measure the strength of its Meli'a all-inclusive and Paradisus resort brands within the industry, while analyzing the range of services and amenities offered by each.

"We engaged in this study to look forward at how we intend to position and differentiate our all-inclusive resort brands from others in the marketplace," said Andr'e Gerondeau, Executive Vice President of Sol Meli'a, North America and the Caribbean Region. "This is part of our overall strategic plan to ensure that we continue to deliver a product that meets and exceeds what the traveling public desires both today, and in the future."

In order to drive the branding process for both the Paradisus and Meli'a all-inclusive resorts, the company has named Susanna Mander and Ornella Farias as the new Directors of Brand Management, respectively. They will be responsible for managing and guiding all brand, product, services and related marketing efforts under the direction of Ron Roy, Vice President of Marketing and Distribution for the Americas.

Paradisus - Sol Melia's Paradisus five-star, luxury all-inclusive resorts offer guests a superlative, real-life fantasy vacation experience with its all-suite accommodations, pillow menus, signature Royal Service with personal butlers and private beach and pool areas, gourmet dining choices, and full range of complimentary amenities. Paradisus resorts are located in some of the most spectacular and sought-after beachfront destinations throughout the Caribbean and Mexico, including Paradisus Riviera Cancun, Mexico, Paradisus Puerto Rico, Paradisus Playa Conchal in Costa Rica, Paradisus Punta Cana, Dominican Republic, and the newest Paradisus Palma Real also in Punta Cana. To better serve its guests, the brand will introduce a new Family Concierge service, reserving its Royal Service for adults and couples only.

Royal Service will include:

New categories of suites, such as Imperial Romance, Garden View, Regal Ocean View

Romantic activities for couples, such as massage therapy classes, honeymoon cocktails

His-and-hers bathrobes

New gourmet dining options

Personalized in-room mini-bar stocked with guests' favorite drinks

The Family Concierge service will include:

In-room children amenities such as tyke-sized bathrobes and slippers, children's towels and bathroom amenity kit, and Play Station (optional). Fully stocked mini bar offering juices, chocolate- and strawberry-flavored milk Walkie-talkies to communicate with the family concierge in order to accommodate guests' needs and coordinate resort activities and excursions throughout their stay.

In addition to its Royal Service and Family Concierge service, Paradisus will also be offering a range of classes and activities on an ongoing basis that enrich and inspire guests and allow them to explore and develop new talents and abilities. These will include classes on preparing sushi, tango, massage therapy, meditation, wine tasting; painting and photography.

Meli'a - Through its Meli'a all-inclusive brand, Sol Meli'a seeks to provide families with the perfect vacation experience. From exotic, beachside resorts to prominent city boulevards, the Meli'a brand offers an all inclusive experience where guests may find an ample array of family-friendly facilities and amenities. Meli'a resorts include gourmet a la carte dining, snacks, premium drinks and beverages, non-motorized water sports, snorkeling, and a myriad of activities and programs for all ages and groups. Current and newly-added services and amenities to the Meli'a all-inclusive resorts are as follows:

The MELI~A experience - these new, exclusive, premium VIP floors will offer 24-hour assistance seven days a week, in addition to top-end bedroom and bathroom fixtures. The MELI~A experience helps guests plan the perfect getaway, while allowing them to spend more time enjoying their vacation by simplifying the planning of everything from restaurant reservations to scheduling activities. The MELI~A experience will be introduced at the Meli'a Turquesa, Meli'a Puerto Vallarta, Melia Cozumel in the winter 2006/2007, and at the Meli'a Cabo Real in 2007.

Flintstones-LandTM - An area professionally assisted for children ages four months to 13 years old, includes clubs and activities with Fred and Dino tailored especially for their enjoyment. Available at Meli'a Puerto Vallarta, Meli'a Cozumel, Meli'a Azul Ixtapa, Meli'a Caribe Tropical Punta Cana, Dominican Republic.

Cyber & Teen Areas - Offer adventure and activities especially-designed for teens and tweens that include a rock climbing wall, zip lines, tight-rope bridges, and super jumpers.

Nightly Family Entertainment- Activities such as Karaoke, nightly games of volley ball, and children's movie presentations, all led by our professional entertainment coordinators, are geared for the entire family

Family Rooms - Located near Flintstones-LandTM, are specially-designed for large families, and can accommodate up to three children under the age of 12, accompanied by their parents. Children will enjoy separate living quarters, themed linen, and their own bathroom amenities.