PlacesToStay Penetrates UK Market
UMITED KINGDOM, March 30, 2006. Five UK travel businesses are signing an agreement with technology solutions provider Ramedian.
Ramedian will supply inventory from FEXCO's PlacesToStay hotel reservation programme to Real Choice Travel, Holiday Express, Travelup, HPS Hotel Reservations and Lee's Travel Club. PlacesToStay, the online hotel reservation business bought by FEXCO AllTravel in September 2005, offers travel trade distributors and consolidators real-time booking capabilities with an inventory of over 25,000 hotel properties offering attractive rates and commission payment.
Last August, Tim Wright, FEXCO AllTravel's head of distribution and business development, signed an inventory integration agreement with GoQuo (www.goquo.com), the Ramedian-owned travel technology company.
GoQuo develops and implements customised integrated products, the GQDynamic (a fully flexible dynamic packaging solution for travel agents and portal owners), the GQAgent electronic booking engine and fare management system for travel agents, and the GQConsol electronic fare management and distribution service for air consolidators.
Tim Wright said: "Inventory integration agreements with technology partners are an important and valuable way for PlacesToStay.com increase its penetration of the UK trade market. This major marketing route gets us in the door with many more agency businesses, while our technology partners are able to offer richer content and therefore opportunity."
Ron Ramanan, managing director of GoQuo, added: "Working with an established content provider like PlacesToStay is a natural move for any travel technology provider. Partnering with PlacesToStay expands and ultimately complements the product offering of our clients."
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