Cornell's Center for Hospitality Research Signs Agreement with Leading Data Provider
Alliance will Provide Fresh Insight into Online Behavior in Travel Industry
ITHACA, NY, April 18, 2006. The Cornell Hotel School's Center for Hospitality Research and iPerceptions are pleased to announce a new alliance under which iPerceptions will supply data that supports the School's research into consumer behavior in the online marketplace.
is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution turns thousands of data points into easy-to-understand strategic and tactical decision support for users. iPerceptions uses a proprietary perceptual framework to evaluate key elements of the visitor experience and predictive algorithms and modeling to identify those attributes that drive satisfaction. Through this analysis, website owners know who, when, and why visitors are coming to their site. They are able to better understand the strengths and weaknesses of each visitor's experience, and how the site can be modified to enhance visitor satisfaction.
Cornell Hotel School professors Lisa Klein Pearo and Bill Carroll are studying iPerceptions' feedback from more than 6,000 visitors to seven branded chain web sites. "This alliance presents a unique opportunity for us to explore how consumers search for travel information and to investigate how these search methods differ across important sub-segments of the market," Pearo says. A research report on this topic will be published from the Center for Hospitality Research later in 2006.
Based in New York, iPerceptions' clients in the hospitality sector include well known brands managed by InterContinental Hotels, Carlson Companies, Choice Hotels International, Cendant, Hilton Hotels and The Savoy Group as well as Fortune 1000 companies including BMW, Unilever, Volvo, Reebok, GM, L'Oreal, RCA, Mazda, and CompUSA.
"By providing Cornell's Center for Hospitality Research with access to our data, we create the opportunity to expand the general knowledge of online consumer behavior in the hospitality sector," says Jerry Tarasofsky, president and CEO at iPerceptions. "This is a win-win opportunity for both iPerceptions and the hospitality industry."
Duff Anderson, iPerceptions vice president, Research, Development and Knowledge Delivery, will speak in the Center's guest lecture series. A leader in designing and implementing online research methodologies, Anderson was instrumental in the development of the webValidator solution.
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the Center's 46 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The Center also publishes the award-winning hospitality journal, the Cornell Hotel and Restaurant Administration Quarterly. To learn more about CHR and its projects, visit www.chr.cornell.edu.
CHR Partners and sponsors: AIG Global Real Estate Investment, Cendant Corporation, Four Seasons Hotels and Resorts, HVS International, JohnsonDiversey, Inc., Kohinoor Group, Marsh's Hospitality Practice, Nestl'e, Smith Travel Research, Southern Wine and Spirits of America, Inc., SynXis (a Sabre Holdings Corporation), Taj Hotels Resorts and Palaces, Thayer Group of Companies, and Wimberly Allison Tong & Goo.
CHR friends: ARAMARK o DK Shifflet & Associates o ehotelier.com o Estrela Marketing Solutions o Fireman's Fund o Gerencia de Hoteles & Restaurantes o Global Hospitality Resources o Hospitality Confections o Hospitality Financial and Technology Professionals (HFTP) o HOP hospitalitynet.org o Hotel Asia Pacific o Hotel China o HotelExecutive.com o Hotel Interactive o Hotel Resource o International CHRIE o International Hotel and Restaurant Association o International Hotel Conference o iPerceptions o KPMG Japan/Global Management Directions o Lodging Hospitality o Lodging Magazine o PKF Hospitality Research o Resort+Recreation o The Resort Trades o RestaurantEdge.com o Shibata Publishing Co. o The Lodging Conference o Taste & Travel o TravelCLICK o UniFocus o WageWatch, Inc. o WiredHotelier.com
CONTACT:
Jennifer Macera, 607.255.3101; [email protected]
Cydney Peters, 607.255.8698; [email protected]
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