BridgeStreet Rolls-out Luxury SleepEasy Bedding
ARLINGTON, VA, April 19, 2006. BridgeStreet Worldwide, a leading international provider of corporate housing to business and leisure travelers, today announced the nationwide rollout of its new, luxury SleepEasy bedding package in all company-operated apartments. The premium bedding ensemble is designed to provide a more homelike and restful stay experience to guests. Corporate apartments are an accommodations option that caters to guests who seek more space, independence and comfort than is found in a typical hotel or extended-stay hotel room.
The SleepEasy package features a signature feather bed; hypo-allergenic 250 thread-count sheets; Performance Thermal cotton blanket; plush duvet in a luxurious fabric; and six fluffy, queen-sized pillows.
"The SleepEasy program was created in response to guests wanting a more luxurious and comfortable bedding experience," said Lee Curtis, president. "BridgeStreet is committed to providing its guests with the very best corporate apartment experience in the industry. We responded to guest feedback with a significant investment in this exceptional bedding package, which leaves nothing to chance in this key area and further enhances the quality and ease of the BridgeStreet guest experience. We recently completed a rollout of the SleepEasysm bedding system nationwide, as part of our standard apartment package-rather than as a part of a premium apartment package, like much of our competition has done. Guest response to the new bedding package has been extremely positive."
The SleepEasy package was created by carefully reviewing customer satisfaction surveys. BridgeStreet designed the bedding package with multiple high-quality sleep product suppliers and donated obsolete bedding, as well as $100,000 in housewares, to Rebuilding Together, a national organization of volunteers that preserves and revitalizes houses and communities.
"We are constantly conducting research on our guests' preferences and testing new ideas," Curtis said. "Our goal remains to be the easiest corporate apartment provider to stay with; enhancing the sleep experience is another way to deliver on that promise."
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