"Big Daddy" Is Big Winner for Cendyn

Cendyn's eVisibility Product Generates Increased Revenue for Clients Based on Google Changes

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. October 14, 2008

BOCA RATON, FL, May 1, 2006. Google unleashed its latest update termed "Big Daddy", which contained new code for sorting and examining web pages, changes in its data center infrastructure and how it reads sites. eVisibility, an electronic marketing service for managing Search Engine Optimization(SEO) provided by Cendyn (www.cendyn.com) successfully dealt with these changes and enabled its client's to generate over the top revenue and page rankings.

"Our properties benefited greatly from Cendyn's eVisibility efforts. Turtle Bay Resort on Oahu (www.turtlebayresort.com) saw a 100% increase in online bookings in March. Eaglewood Resort & Spa in the Chicago area (www.eaglewoodresort.com) saw online bookings triple, visibility increase 27%, and the number of site visits increase by 23%. Chaminade of Santa Cruz (www.chaminade.com) doubled their revenue and saw a 25% increase in site visits," said Jack Schmidt, Chief Marketing Officer, Benchmark Hospitality International.

SEO is the process of increasing the amount of visitor traffic to a web site by ensuring a high ranking in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that it will be visited by a user and is an essential component of any internet marketing strategy.

According to Forrester Research, over 80 percent of Internet users reach websites through search engines and 85 percent of Internet users rely on search engines to locate relevant information on the web. Cendyn's eVisibility service positions web sites for the utmost return on investment within the major search engines.

"eVisibility has been tested and proven before (there were four major Google updates last year), but this goes above and beyond all expectations. We have posted the most successful month both in visit counts and highest page rank increases for more than 500 clients using our proprietary eVisibility tactics. Cendyn's SEO team is continuously looking for new and accepted ways to increase page rank and traffic to our client's sites," said Charles Deyo, Cendyn's President.

Cendyn has established itself as an industry leader in the realm of Search Marketing and this success is attributed to an "outside the box" approach to marketing the search engines. Unlike other e-commerce categories, internet users search for travel and hospitality services and offerings within the context of the destination. Therefore the search engine strategy for travel and hotel websites is subject to a different methodology than what the general SEO strategies offer.